Google Analytics 4
The most significant change in analytics in a decade
Google Analytics is a Powerful Tool
Google Analytics is the most popular analytics tool in the U.S. It's a free service that tells you what's happening on your website: how many users visit, what do they do on the site, data like that. By measuring audience traffic to your website, you can then make strategic decisions about digital marketing. What we now use, called Universal Analytics, is being eliminated. On July 1, 2023, the most significant change in a decade is happening in Google Analytics.
Google Analytics 4
A wholly new reimagined Google Analytics platform, called Google Analytics 4, is currently in being phased in as Universal Analytics is being phased out. Google Analytics 4 measures web traffic in an entirely different way, and the new platform has a steep learning curve. But we've been studying it and are ready to help you make the transition to this new version.
Your Next Steps
First, you need to set up your Google Analytics 4 property, making sure that it's set up properly and that data is actually connected from your site and flowing to your property. Then you need to make sure that you're measuring the activity that will provide you helpful business data. Luckily, we're ready to do all of this for you.