Content Development
We're pretty sure that the last thing most business owners want to do is sit down in front of a computer to write about their businesses. Or develop an email plan. Or build a infographic. Those tasks are far away from most business owners' talents and abilities.
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But the bigger problem is that digital media requires and thrives on content. This is the reason we're so quick to point to content development as the single biggest digital challenge for local business.
Help is here
We're founded on the basic foundational ability to write concisely. Every social post, email, blog and webpage starts with well constructed sentences and organized ideas. We've loved writing every since graduate journalism school.
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Much is being written about the use of artificial intelligence in content development. The advances have been rapid and impressive. But we've used that technology, and discovered something important. Written content from artificial intelligence is grammatically correct. But soulless and generic. It can also be factually wrong. We've also discovered that for those of us who know how to write, the time saved is minimal. The time it takes to plug in the necessary guidance and thought starters then edit the output is just about equivalent to the time it takes to write the content from scratch.