Make your Site Search Friendly
Search Engine Optimization
Local businesses looking to improve in this area need to understand that large national companies put million of dollars into making sure their sites are search friendly. Then there's those referral, review and aggregator sites that are built for high rankings in search results.
Our approach focuses on tapping into potential organic traffic using an old but helpful rule: the 80-20 rule.
Site Health
The way your site is built has a lot to do with its ability to be found by search engines. Based on the hundreds of sites we've analyzed, I'm glad to report that most sites are built on solid web platforms and don't require enormous amounts of work in this area. One of the most important ways to determine the health of a site is to measure the time it takes for a single web page to download and fully render on a device. This is particularly important on mobile devices. Why? Web users become extraordinary impatient when using their mobile devices, and so every second of waiting for a page to appear means more and more people leave the site and move on to others.
What's a Keyword?
First, let me tell you what it's not. A "keyword" is not a single word. In the world of earning traffic from search engines, a keyword is actually anything that web searchers type into a search box to do a web search. Here's a short list of different keywords:
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Plumber
Plumbers
Plumbers near me
Plumber near me
My sink is clogged
My sink is clogged up
I have a clogged sink
Clogged sink
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There are usually hundreds (or thousands) of keywords that websites can rank for in search results. So, we first understand how people search for your product or service, and then strategize about the best way to put you in front of those people.